中級(jí)商務(wù)英語(yǔ)口語(yǔ)訓(xùn)練：商業(yè)信函和介紹
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中級(jí)商務(wù)英語(yǔ)口語(yǔ)訓(xùn)練：商業(yè)信函和介紹
DON BRADLEY: We haven' t decided on a plan of action yet.
堂．布拉德利：我們還沒(méi)決定行動(dòng)計(jì)劃。
We must outline a strategy, but first let me summaries what we' re said so far.
我們必須定出行動(dòng)綱領(lǐng)，下面我先總結(jié)一下大家的發(fā)言。
This is a critical situation.
這是個(gè)非常危機(jī)的形勢(shì)。
We know that J.K. Toys are playing to win.
我們知道J.K.玩具公司計(jì)劃大獲全勝。
And we know that right now they have the edge.
我們知道，目前他們占有優(yōu)勢(shì)。
So, let' s look at the down side.
所以，我們先來(lái)看一下不利因素。
What are their advantages?
他們的優(yōu)勢(shì)是什么？
They have a larger market share;
他們有更大的市場(chǎng)份額；
they have a cheaper product;
他們的產(chǎn)品更便宜；
they have an earlier launch date,
他們產(chǎn)品上市時(shí)間更早，
and we think they have a larger advertising budget.
并且我們認(rèn)為他們的廣告預(yù)算很高。
KATE MCKENNA: Their strategy is very clear:
凱特．麥凱納：他們的策略很清楚：
they want our share of the market, both the European market and the export market.
他們要的是我們的市場(chǎng)份額，包括歐洲市場(chǎng)和出口市場(chǎng)。
DON BRADLEY: We cannot let them succeed.
堂．布拉德利：我們不能讓他們成功。
We have to consider which of these factors we can influence.
我們一定要考慮，我們可以影響這些因素中的哪些。
Kate, any ideas?
凱特，你怎么看？
KATE MCKENNA: There are two immediate things we can do:
凱特．麥凱納：有兩件事是我們可以馬上做的：
we can increase our advertising budget and bring forward the launch date.
我們可以增加廣告預(yù)算、提前上市日期。
DON BRADLEY: Derek, is that feasible?
堂．布拉德利：德里克，這行得通嗎？
DEREK JONES: I don' t think so.
德里克．瓊斯：我看不行。
CLIVE HARRIS: I' ve got some news for you all.
克萊夫．哈里斯：我有些消息要告訴大家。
DON BRADLEY: Okay, just a second.I' ll switch on the speaker.
堂．布拉德利：好的，請(qǐng)稍等。我改成揚(yáng)聲器。
Okay, Clive, go ahead.
好了，克萊夫，說(shuō)吧。
CLIVE HARRIS: I' ve got some useful information from Peter Day:
克萊夫．哈里斯：我從皮特o戴得到一些有用的資料：
first of all, I think they' re moving too fast.
首先我認(rèn)為他們走的太快了，
They haven' t done their sums.
他們還沒(méi)做好準(zhǔn)備。
DEREK JONES: Clive, this is Derek.
德里克．瓊斯：克萊夫，我是德里克。
Do you know how large their production run' s going to be?
你知道他們的產(chǎn)量會(huì)是多少嗎？
CLIVE HARRIS: It' s going to be around 300,000 units.
克萊夫．哈里斯：約30萬(wàn)件。
DEREK JONES: That' s about what we hoped--more than 450,000 and we' ve got problems.
德里克．瓊斯：和我們想的差不多--45萬(wàn)多，我們有麻煩了。
KATE MCKENNA: This is Kate. I' ve got a question.
凱特．麥凱納：我是凱特。我有個(gè)問(wèn)題。
CLIVE HARRIS: Go ahead, Kate.
克萊夫．哈里斯：說(shuō)吧，凱特。
KATE MCKENNA: Were you able to find out anything about their overseas marketing strategy?
凱特．麥凱納：能查到他們的海外銷(xiāo)售策略嗎？
CLIVE HARRIS: Well, I' ll tell you this, Kate:
克萊夫．哈里斯：凱特，我這樣跟你說(shuō)吧：
they won' t crack the American market--we' re a few steps ahead of them there,
他們不會(huì)動(dòng)美國(guó)市場(chǎng)--我們比他們出手要早，
and I want you to exploit that advantage--you need to get out there fast.
我要你利用這個(gè)優(yōu)勢(shì)--你要盡快抓住那里的市場(chǎng)。
Look I' ll ring off now.
我現(xiàn)在要掛斷了。
' ll get back to the office as soon as I can.
我會(huì)盡快趕回辦公室。
DON BRADLEY: The most important thing now is to let all of the sales force know about this change in our game plan.
堂．布拉德利：現(xiàn)在最重要的事就是讓我們的銷(xiāo)售人員了解我們?cè)阡N(xiāo)售計(jì)劃方面的變化。
Jenny, we need to write them at once.
詹妮，我們要立刻書(shū)面知會(huì)他們。
We need to give them some of the background to this--about what J.K. Toys are planning,
我們要給他們一些背景--有關(guān)J.K.玩具公司的計(jì)劃
and about our new marketing strategy--that' s 1. the launch date 2. the price cut.
有關(guān)我們新的營(yíng)銷(xiāo)策略--也就是1、上市日期 2、降低價(jià)格
And 3. the increased advertising budget.
3、增加廣告預(yù)算。
KATE MCKENNA: We need to make it clear that "Big Boss"is an absolute priority.
凱特．麥凱納：我們要清楚的表明"大老板"才是絕對(duì)的首選。
DON BRADLEY: Jenny, could you make a draft of that
堂．布拉德利：詹妮，你能草擬以下這篇文字嗎？
and we' ll get it out as soon as possible.
我們要盡快出這篇文字。
Edward--you' re been very quite--what else can we do in marketing?
愛(ài)德華－－你一直沉默不語(yǔ)－－我們?cè)跔I(yíng)銷(xiāo)方面還可以做什么？
EDWARD GREEN: We must get into Smith' s catalogue--he' s chosen"Dealer Dan"and he' s decided not to include "Big Boss".
愛(ài)德華．格林：我們必須出現(xiàn)在史密斯的產(chǎn)品目錄--他選了"商人丹"而沒(méi)選 "大老板"。
KATE MCKENNA: I don' t think he' ll change his mind now.
凱特．麥凱納：我想他現(xiàn)在是不會(huì)改變注意的。
CLIVE HARRIS: I' ll deal with Mr. Smith--I' ll write to him straight after the meeting and let you have a copy.
克萊夫．哈里斯：我會(huì)處理史密斯先生的事情－－我會(huì)在會(huì)后寫(xiě)信給他，并給你們一份。
CLIVE HARRIS: Jenny, I' d like to dictate a letter which needs to be faxed as soon as possible to Mr. Smith.
克萊夫．哈里斯：詹妮，我要口述一封信，請(qǐng)你盡快傳真給史密斯先生。
JENNY ROSS: Right, I' m ready.
詹妮．羅斯：好的，我準(zhǔn)備好了。
CLIVE HARRIS: Dear Mr. Smith...I have learned that you have decided to select Dealer Dan for your catalogue, instead of Big Boss.
克萊夫．哈里斯：親愛(ài)的史密斯先生 ……我了解到你決定選用"商人丹"進(jìn)入你的產(chǎn)品目錄而沒(méi)選"大老板"。
I understand that your reasons for rejecting "Big Boss"are as follows:
我想你拒用"大老板"的原因可能有以下幾點(diǎn)：
1. That the unit cost will be 30% higher than the rival product.
1、我們的產(chǎn)品比競(jìng)爭(zhēng)對(duì)手的單價(jià)約高30%。
2. That the launch date of Big Boss will be three weeks later.
2、"大老板"的上市日期將遲3個(gè)星期。
3. That J.K. Toys, the manufacturer, will mount an extensive advertising campaign to coincide with the launch date of the product and the mailing date of your catalogue.
3、J.K.玩具公司將在產(chǎn)品上市日和你的產(chǎn)品目錄投遞日展開(kāi)大范圍的廣告攻勢(shì)。
I would like you to reconsider your decision in the light of the following:
我希望你能根據(jù)以下幾點(diǎn)重新考慮你的決定：
1. Bibury Systems have rescheduled the launch date of Big Boss to January 15th--one week before the planned launch of Dealer Dan.
1、Bibury系統(tǒng)公司已把"大老板"的上市日期重新定在1月15日－－比"商人丹"的上市要提前一周。
2. Because of the market profile of your catalogue, we have decided to offer you an extra 2.5% commission on sales through the catalogue in exchange for exclusivity.
2、由于你的產(chǎn)品目錄的市場(chǎng)概況，我們決定通過(guò)你的目錄而購(gòu)買(mǎi)我們產(chǎn)品的，我們會(huì)給你額外2.5%的傭金，交換條件是我們產(chǎn)品在你的目錄里的唯一性。
3. In addition, Bibury Systems are prepared to offer your customers a discount of 15% on the recommended retail price.
3、此外，Bibury系統(tǒng)公司準(zhǔn)備向你的客戶提供在建議零售價(jià)基礎(chǔ)上給予15%的優(yōu)惠。
I am sure that this new information will encourage you to reconsider your decision and include"Big Boss"in your Spring Edition.
我相信這些新的信息將鼓勵(lì)你重新考慮你的決定，把"大老板"列入你的春季產(chǎn)品目錄里。
I look forward to receiving your thoughts on this matter.
期望收到你對(duì)這件事情的想法。
Yours sincerely, Clive Harris MD Bibury Systems.
你真誠(chéng)的朋友，克萊夫．哈里斯， MD Bibury系統(tǒng)公司。
BEC中級(jí)商務(wù)英語(yǔ)口語(yǔ)常用句型1
1 I want a package deal including airfare and hotel.
我需要一個(gè)成套服務(wù)，包括機(jī)票和住宿
2 I’d like to change this ticket to the first class.
我想把這張票換成頭等車(chē)。
3 I’d like to reserve a sleeper to Chicago.
我要預(yù)訂去芝加哥的臥鋪。
4 I won’t check this baggage
這件行李我不托運(yùn)。
5 I’d like to sit in the front of the plane.
我要坐在飛機(jī)前部。
6 I missed my train.
我未趕上火車(chē)。
7 I haven’t nothing to declare.
我沒(méi)有要申報(bào)的東西
8 It’s all personal effects.
這些東西都是我私人用的。
9 I’ll pick up ticket at the airport counter.
我會(huì)在機(jī)場(chǎng)柜臺(tái)拿機(jī)票。
10 I’d like two seats on today’s Northwest Flight 7 to Detroit, please.
我想訂兩張今天西北航空公司7班次到底特律的機(jī)票。
11 We waited for John in the lobby of the airport.
我們?cè)跈C(jī)場(chǎng)的大廳里等約翰。
12 I’d like to buy an excursion pass instead.
我要買(mǎi)一張優(yōu)待票代替。
13 I’d like a refund on this ticket.
我要退這張票。
14 I’d like to have a seat by the window.
我要一個(gè)靠窗的座位。
15 You have to change at Chicago Station.
你必須要在芝加哥站轉(zhuǎn)車(chē)。
16 We have only one a day for New York.
到紐約的一天只有一班。
17 Sorry, they are already full.
抱歉，全部滿了。
18 I’d like to reserve a seat to New York.
要預(yù)訂一個(gè)座位去紐約。
19 The flight number is AK708 on September 5th.
班機(jī)號(hào)碼是9月5日AK708。
20 There’s a ten thirty flight in the morning.
早上10點(diǎn)半有班機(jī)。
21 I’m looking for my baggage。
我正在找我的行李。
22 I’d like to make a reservation
我想預(yù)訂。
23 The sooner, the better.
越快越好。
BEC中級(jí)商務(wù)英語(yǔ)口語(yǔ)常用句型2
24 I’d like to change my reservation.
我想變更一下我的預(yù)訂。
25 I’d like to reconfirm my flight from London to Tokyo.
我要再確認(rèn)一下我從倫敦到東京的班機(jī)。
26 My reservation number is 2991.
我的預(yù)訂號(hào)碼是2991。
27 I made a reservation in Tokyo.
我在東京預(yù)訂的。
28 I made reservations yesterday.
我昨天預(yù)訂的。
29 I want to reserve a seat from Los Angeles to Tokyo.
我要預(yù)訂一張從洛杉磯到東京的機(jī)票。
30 I always have a big wash to do on Saturdays.
我星期六總是有一大堆的衣物要洗。
31. We should continue to reform and improve the foreign trade management system by sticking to the unified policy, fair competition, integration of industry with trade and promotion of the proxy system.
我們要堅(jiān)持統(tǒng)一政策、平等競(jìng)爭(zhēng)、工貿(mào)結(jié)合、推行代理制的做法，改革和完善外貿(mào)管理體制。
(注意："改革"與"完善"兩詞可以統(tǒng)一為一個(gè)意思譯出，使句子形式更統(tǒng)一，避免累贅)
32. To transform the traditional export industries and increase the technology content and added value in our exports
要改造傳統(tǒng)出口工業(yè)，加大出口產(chǎn)品的技術(shù)含量和附加值
33. To improve the competitiveness of our products on domestic and overseas markets
加強(qiáng)我國(guó)出口產(chǎn)品在國(guó)內(nèi)國(guó)際市場(chǎng)上的競(jìng)爭(zhēng)力
(注意："競(jìng)爭(zhēng)力"的說(shuō)法，還有就是整句話的構(gòu)成，這句話在外貿(mào)行文里常用到，要記住)
34. To work actively to adjust the mix of exports and increase the proportion of high-tech products
積極調(diào)整出口商品結(jié)構(gòu)，提高高新技術(shù)產(chǎn)品的出口比重
35. To implement an automatic registration system of foreign trading rights on a trial basis
以試點(diǎn)的形式實(shí)行外貿(mào)權(quán)自動(dòng)登記制度
(注意：句子的結(jié)構(gòu)，另外"以試點(diǎn)的形式"要注意不要太"翻譯腔")
36. To develop a full-dimensional export-oriented economy
發(fā)展全方位的外向型經(jīng)濟(jì)
(注意：常用句。"外向型經(jīng)濟(jì)"也可譯成"export-outward economy")
37. Honoring contract, guaranteeing quality, seeking moderate profit and valuing friendship
守約、保質(zhì)、薄利、重義
(注意：這是我國(guó)對(duì)外承包工程項(xiàng)目的四條基本原則，做工程貿(mào)易的朋友們還是要注意以下的)
38. the principle of pursuing practical results, adopting various ways and seeking common development on the basis of equality, mutual benefit and efficiency
平等互利、講求實(shí)效、形式多樣、共同發(fā)展的方針
(注意：如果是英譯漢，一定要注意簡(jiǎn)潔性。還有就是要注意"平等互利"的翻法，比中文要復(fù)雜一些)
39.To establish and perfect the foreign economic and trade regime consistent with the international prevailing rules and actual situation in China
建立健全符合國(guó)際通行規(guī)則和我國(guó)國(guó)情的對(duì)外經(jīng)濟(jì)貿(mào)易體制
40 I've come to make sure that your stay in Beijing is a pleasant one.
我特地為你們安排使你們?cè)诒本┑亩毫粲淇臁?/p>
中級(jí)商務(wù)英語(yǔ)口語(yǔ)訓(xùn)練：商業(yè)信函和介紹相關(guān)文章：
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2.關(guān)于商務(wù)英語(yǔ)BEC中級(jí)口語(yǔ)考試的應(yīng)試技巧分享
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中級(jí)商務(wù)英語(yǔ)口語(yǔ)訓(xùn)練：商業(yè)信函和介紹
